Social Media and Digital Communications Manager

Social Media and Digital Communications Manager

On March 9, 2017, Posted by , With Comments Off on Social Media and Digital Communications Manager

Fingerpainters Fingerpaint Marketing

Never paint by number

Here’s the abbreviated version… 

This role is responsible for the oversight, management, and execution of social media plans for clients and for Fingerpaint. This role will work with client teams, internal advertising, and public relations teams to provide recommendations for campaign platforms and digital tactics, provide counsel on digital trends, and ensure consistency across all communication and objectives. This is a utility role that will touch many areas within Fingerpaint and the overall client roster, including real estate, hospitality, food and beverage, and health.

What it takes:

  • Strong ability to collaborate in a team environment
  • Ability to conduct competitive assessments of market, industry, and competitors to then translate data into effective social campaigns
  • Provide strategic input and oversight for all social campaign accounts. Develop keen understanding of client marketing objectives, target audience(s), category trends, and industry pressures to stay abreast of opportunities and threats in the digital space
  • Implement social media campaigns across Facebook, Twitter, Instagram, Pinterest, YouTube, etc., ensuring client objectives are being met through appropriate content. Monitor, respond, and manage assigned accounts in collaboration with account team
  • Support new business opportunities through research and social audits and provide recommendations as necessary. Support the overall expansion of business with existing clients and new prospects
  • Consistently monitor analytics to capture valuable insights and modify campaign adjustments. Generate timely, thoughtful reports to illustrate trends, statistics, and ROI for all social campaign efforts
  • Strong understanding of social communications, paid search, and content marketing
  • Experience with new social campaign launches

Know-how:

  • Three to 5 years in social media strategy, planning, and execution in support of a variety of marketing efforts
  • Proficient in social media monitoring, content management, and distribution tool usage
  • Experience in one or more of these industries: real estate, hospitality, food and beverage, and health
  • Proven knowledge of WordPress, Google Analytics, MailChimp, and numerous social listening tools
  • Bachelor’s degree or higher (preferred)

We’re ready to have you hit the ground running—are you? First step… apply today! 

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